WHO ARE WE?

First Breadtop store opened in Box Hill, Victoria.

First franchise store launched at Highpoint Shopping Centre, Victoria.

Entered New South Wales with a Sydney store; began mooncake production.

Melbourne central factory received HACCP certification.

First Queensland store opened in Brisbane.

Expanded into Adelaide and Canberra.

• Entered a growth phase, opening 30 stores. Sydney factory received HACCP certification.
• Launched Breadtop’s in-house Food Lab.

Opened Brisbane’s 5,000 sq. m central factory.

Brisbane factory achieved HACCP certification.

• First Western Australia store opened at Carousel Shopping Centre.
• Launched Lunar New Year products and began e-commerce.

Appointed Master Huang Chia-Ming from Taiwan as Executive Pastry Chef and Head of Pastry R&D.

• National store presence achieved.
• Introduced Breadtop Express.
• Underwent rebranding and modernised store design.

• Ranked as one of Australia’s largest bakery chains by Canstar Blue.
• Raised $70,000 for bushfire relief.

Breadtop products launched in over 100 Coles stores across VIC and NSW.

• The first New Zealand store was opened in Auckland.
• Launched new website and upgraded online pre-order system.

• Rolled out Click & Collect at selected stores.
• Collaborated with Miffy on cup blind boxes and mooncakes.
• Hosted franchise baking training with a Japanese baking master.

• Launched a digital loyalty program, with vouchers and gift cards available online.
• Collaborated with Snoopy on mooncakes and Christmas cakes.

• Partnered with Lee Kum Kee on Lunar New Year turnip cake.
• Expanded automated production capabilities with the installation and integration of new cake production equipment.
• Recognised as the top bakery brand in Australia at the Finder Customer Satisfaction Awards.